Rejecting the ‘I don’t have time’ myth

Otoabasi Bassey
5 min readJul 27, 2020

The other day, I was watching a productivity course on Skillshare, and I learned something interesting about what separates very productive people from non-productive people.

It has to do with how they perceive and relate to time.

This idea was so profound, it has radically changed the way I approach my days and weeks. And that is understanding that the idea, the excuse we give when people ask us why we are not doing the things we are supposed to do, why we are not living the dreams, or operating at the level we seek, this excuse — ‘I don’t have time’ is just a myth.

This is a knee-jerk reaction that comes up a lot.

There are so many things and ideas we have. Many lives yet un-lived inside us that we want to get out and make real, but we sometimes we don’t never do. But it is not because we don’t have time. it is because we don’t use it well enough.

We all get the same 24 hours. How are some people able to get a lot done, balancing full careers, learning new skills, maintaining relationships, indulging in hobbies while others can barely keep it together.

I mean this guy I’m listening to is a doctor working full time, who also lectures, maintains a YouTube channel, creates courses on Skillshare, and runs a small business. How does he find the time to do all of that? And there are many people like this. What separates someone like that from someone like me who can barely manage a blogpost a week.

It is the relationship with time, and how intentional you are with it.

Exposing the excuse

When we say we don’t have time (especially for things we say are important to us), what we are really saying is, I cannot be bothered to make time for it.

Perhaps I’m already overwhelmed, or maybe I am just lazy. Whatever the reason, I have just abdicated responsibility for my life’s greatest asset — my time.

If you took a closer look at how you spend your time, you would most likely find a lot of time that is just spent…lost scrolling through feeds, or travelling, or watching something or just doing nothing at all. If we did a time audit on our lives, we would find that we do have the time, we could probably just use it well.

When we say we don’t have time, what we really mean, is that we don’t have enough time to do all we have to do as leisurely as we are doing everything right now. We live like we have all the time in the world.

And sure, unstructured time is also important, downtime, even wasted time can be useful in allowing yourself to be bored and receive flashes of inspiration. But for the times that you are ‘on’, when you need to get things done, you become more effective, the more intentional you are about how you use your time.

Being intentional with your time

The idea that you don’t have time is a myth. All you have is time, and not an infinite amount of it. It is about how you deploy it. It is constantly moving, it is up to you to use it in the things that are important to you.

You have to shift to the mindset of making time.

To decide that if a thing is important to you, be that a relationship, a business, a skill, a project, a goal, then you have to make time for it. As basic as that sounds, that is really what it comes down to. If you want to get it done, make time for it.

We all have the same 24 hours. And there is only so much that can be done in a day. For many of us, most of that time is already taken up by our responsibilities, it can be legitimately hard to get things done. Our time is limited, so we must maximise our investment. We have to be clear on what our priorities are, on what is important for us to get done.

It is easy to do this when the priorities are backed by social pressure, or imposed deadlines from work or school. But when it comes to self-directed projects, things we deem important to do, but because no one is holding a gun to our heads to get it done, it becomes way harder. There is too much distraction in the world around us.

That is the battle — making time for what is important, protecting and properly using that time.

What shall I do with this 24?

Is the question that pops into my mind every morning lately when I wake up.

I’m up to a new 24 hour cycle. What am I going to do with it?

I have responsibilities, I have errands, I have deadlines, I have people to talk to, and things to get done. I also have the projects I want to start, the thing I want to learn, the idea I want to research, the art I want to make.

If I’m intentional enough, I can plan ahead, I can consider my time, and only try to take on only what is appropriate. I can decide what to prioritise and what to put on the backburner. To set asides the times that are to be invested in certain activities, and make sure that nothing else intrudes on them.

I can systemise and hack my way to becoming better at using my time and better at execution. I can become skilled and massively productive, my results compouding over time, solving intractable problems quicker than normal and being present enough to pounce on opportunities as they arise.

Because if it is a lie that we don’t have time. Then the truth is that all we have is time.

And time can be anything we want it to be. It is literally a matter of what we make of it.

Originally published at https://otoabasibassey.com on July 27, 2020.

I am an brand strategist, designer writer and entrepreneur using my skills to help people and businesses live up to their potential.

If there was an overarching theme to what I do, it would be “The art of being + the act of creating + the space in-between“. I am interested in how we live, how we create and how the two interact and inform each other

My obsession with personal development and constant growth sparked in my early teens remains unabated and now I share what I learn as I build a life by design.

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